Exhibition and interior design for the new design exhibition in the Mercedes-Benz Museum Stuttgart.

In 2012 the Museum decided to rework one of the public areas and give it a new focus on the creative process in automotive design. From the initial idea up to prototyping and the production process the exhibition gives an overview on the status quo in interior and exterior design processes at Mercedes-Benz.

To expand services and address younger visitors the Museum also wanted to offer workshops for kids groups on a regular base to approach the topic in a playful way.

 

The project covered the redesign of the overall spacial experience als well as the entire exhibition show cases. To provide flexible workshop spaces we developed a modular furniture concept.

Client: Mercedes-Benz Museum GmbH
Agency: Atelier Markgraph GmbH

Construction: Raumtechnik GmbH
Exhibition fitting: Das Schauwerk
Graphics production: Stadelmayer Werbung

Team Atelier Markgraph:
Executive director: Uta Brinksmeier
Project management: Christian Hergarten
Exhibition Concept & Editor: Andreas Siemer
Exhibition Concept: Christoph Geiger
Architecture / Industry Design: Max Toth
Graphic design / Exhibition design: Martina Rahner
Technical direction: Christian Hergarten

Photos: Atelier Markgraph / Christian Hergarten